When it comes to ecommerce, one of the few things as important as a fast, modern website, is your placement and relevance on search engines. Get it right and the traffic will flow. Get it wrong and your target audience could miss your site entirely.
Set yourself up for success in the SERPs with these nine key ecommerce SEO statistics…
1. 90% of all searches in 2018 were on Google
It goes without saying that Google is the most popular search engine out there. Since being founded in 1998, Google has led the way for search engines, becoming the most useful tool for ecommerce businesses.
That said, it’s important to understand the ever-changing and developing analytics behind the powerful search engine. If you can master Google and boost your search rankings, your business is on a fast-track to success.
2. 70-80% of users ignore sponsored ads
One of the most popular ways to boost sales, used by many online businesses, is buying space on the search engine results pages. The higher up the page you appear, the better, right?
Well, a great ad campaign can make a huge difference for an ecommerce site – and can be the primary route of traffic. But, with around 70-80% of people outright ignoring sponsored ads, natural search is also important.
As well as advertising on Google, a wise approach is to invest in search engine optimisation (SEO) to boost organic search rankings, giving you a much better chance of people clicking on your website.
3. 50% of all searches will be done by voice by 2020
Back in 2016, Google saw 20% of all their searches completed via voice. By 2020, this figure is set to rise to an impressive 50%. That means half of us will be choosing to speak into our smart devices to search rather than typing out our request. So, if your site doesn’t have voice-search capabilities, now may be the time to change that.
4. 60% of users click on one of the top three results
If you weren’t already investing in SEO, now is the time to start. With over half of search engine users clicking on one of the top three organic results on the search engine results page, boosting your rankings can work wonders for your sales and bottom line.
No matter how good your website or how valuable your product, if users simply aren’t seeing your website, your site traffic will inevitably be lower. While securing a top three spot on Google isn’t necessary for success, it can certainly help increase visibility and boost traffic.
Be careful not to get too hung up on the top spot though. It might never happen. Plus, ranking in the top three results for several phrases will – in most cases – be better than rankings first for just one.
5. 46% of all Google searches are local
For many start-up companies, it’s easy to get carried away and set your sights on the global market. But by thinking too big, you may be missing out on a huge local market.
With almost half of all Google searches being for local enquiries, there’s massive potential to get your name out there in your local area and improve visibility. Be sure to target the right audience and stay among the highest ranked local companies to see an increase in the number of local enquires you receive.
6. 900% increase in ‘near me’ or ‘close by’ searches in the last 2 years
On a similar note, there’s been a huge rise in people searching specifically for companies near them. Think about it, how many times have you headed onto Google to search for a ‘supermarket near me’ or ‘hairdresser close by’. Probably more than you can count, right?
Well, the same goes for everyone else using Google daily. With a 900% increase in the number of searches containing ‘near me’ or ‘close by’, targeting these keywords on your site content can massively boost your rankings and make sure the right people are seeing your website at the right time.
7. 58% of searches are done via mobile
It comes as no surprise that the desktop is no longer the favoured method of search for the majority of people. Over half of users, and the figure is expected to grow, prefer to use their mobile to search in Google than any other method.
So, if you want to make sure your customers are finding your site, it’s more important than ever to make sure your mobile platform is fully optimised and appearing high up the search rankings.
8. 1 in 3 smartphone searches are made before a store visit
If you’ve decided to branch out into a brick-and-mortar store, or perhaps you’ve had one all along, it’s still hugely important to focus on your online platforms. With one third of all smartphone searches being made right before visiting a shop in person, it’s important to make the right first impression.
Store locators, key offers and favourite products displayed on your home page, can help increase the number of people that enter your store after visiting your website.
9. On average, the first result on Google contains 1890 words
There is always a place for short, snappy product descriptions on your website. However, longer, keyword-rich content is a great way to boost your rankings and give your customers something to talk about.
Content length isn’t a ranking factor. However, Google does love to see in-depth guides and resources that keep visitors on the site for the long-term, whilst also including a depth of varying but relevant keyphrases.
Invest some time and money into generating lengthy content to see your site traffic increase and bounce rate fall.
Another Awesome Article on SEO: On-Site vs Off-Site SEO for Ecommerce