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The next generation of open source digital commerce software is finally here in the form of Magento 2.0. But, should your business bother upgrading to the latest version, or can you afford to wait? There’s really no right or wrong answer to these questions, but in this blog we’ll explore a few of Magento 2.0’s key functions and explain how upgrading could be seriously beneficial to your business in 2016.

Magento 2.0

Magento 2.0 is underpinned by highly flexible architecture that supports innovation and lightning-fast launch times. The tech stack is based on innovative PHP frameworks and coding patterns which make it easier than ever for Magento developers to manipulate, tweak and customise.

Thanks to the modular code base developers can make bespoke modifications designed to meet individual merchant needs. Plus, ultra-modern themes and layouts allow for the rapid creation of seasonal campaigns, new product lines, market expansions and general website tweaks.

Improved Performance

From a performance point of view, Magento 2.0 features a myriad of client-side optimisations, including the ability to minimize/bundle JavaScript, compress images, improve the use of browser caching for static content and fast-track page load times. Not to mention a glut of server-side improvements – we’re talking integration with Apache Varnish caching to enable faster ‘out-of-the-box’ performance with minimal tuning.

In a constantly evolving market it’s critical for businesses to arm themselves with e-commerce software that supports growth. Magento 2.0 offers users serious scalability credentials. Order management, product management and checkout subsystems feature standalone databases, while support for MySQL Cluster gives businesses the total capability to handle rapid growth.

Admin made easy

Of course, a new version wouldn’t be complete without augmenting admin and business user tools. Magento 2.0 delivers with comprehensive backend improvements that allow for product updates and order processing, with zero impact on performance. Not to mention an intuitive and easy interface, step-by-step product creation guides and 4x faster data import capabilities.

Customer is King

Magento 2.0 developers focused on improving engagement, conversion rates and sales. A simplified checkout process takes shoppers seamlessly through the purchase process, while a saved profile information function makes the experience faster and smarter for returning visitors. Detailed visual order summaries optimise cart conversions, with key payment gateways such as PayPal, Braintree, Authorize.Net, WorldPay (Enterprise Edition only), and CyberSource (Enterprise Edition only) making it easier than ever for customers to settle up.

What are you waiting for?

There’s no doubt about it – Magento 2.0 is a powerful upgrade for any e-commerce business. But, when should you upgrade? Is now the right time? There are many different factors to take into account – if you would like to discuss them and take a look at the possibilities, why don’t you give Bing Digital a call on 0800 802 1206 . Alternatively, complete a contact form and we’ll be in touch soon.

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