Remarketing – also known as retargeting – is a common marketing technique used in e-commerce to gain the attention (and business) of shoppers who have left a website without making a purchase.
The idea behind remarketing is to tempt these customers back to your website using targeted adverts. You can choose to tailor ad campaigns to suit your general advertising goals, or even tailor them to suit individual customers and their browsing habits. For example, you could promote a seasonal sale to everyone who has visited your website, or choose instead to tailor ads to the specific browsing history of individual site visitors.
A successful remarketing campaign can dramatically increase conversions, cut costs per conversion and increase online sales, yet few businesses take full advantage of this powerful technique. If you want to get more out of your online marketing strategy, here are five remarkable statistics that prove remarketing is an incredible brand-building marketing tool that’s well worth investing in.
1: Most of your website’s visitors don’t convert
The majority of online browsers visit a minimum of three online stores to search for a specific item or service before they commit to a purchase. This means that roughly 96% of website visitors will leave your site before making a purchase. Remarketing will ensure that these people will be reminded of your products and services as they go on to browse elsewhere, thereby increasing the likelihood of them clicking on your ad and returning to your site to make a purchase in the future.
2: Remarketing drives sales
Remarketing targets people who have already been exposed to your brand. Customers who are exposed to remarketing are 70% more likely to make a purchase, and also spend up to 50% more than those who have been exposed to non-targeted ads.
3: Remarketing improves click through rates
Remarketing ads have an average click-through rate (CTR) ten times higher than that of display ads.
4: Remarketing is highly relevant
Because remarketing ads are targeted and therefore highly relevant to whoever is searching online, over a quarter of the clicks on remarketing ads lead to conversions back on site.
5: Remarketing increases conversion rates
Failing to implement a remarketing campaign is essentially failure to capitalise on genuine interest in your products and services. Remarketing has increased the conversion rates of some companies by a whopping 600% and cut their cost-per-conversion in half. What could it do for your business?
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Online advertising doesn’t have to be a ‘Wild West’ type affair. Plan, target and get a great return with Pay Per Click (PPC) services from the online marketing experts at Bing Digital.
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Getting a PPC campaign up and running isn’t easy, especially if you’re new to it. At Bing Digital, our qualified PPC campaign managers monitor the industry continuously, ensuring our expertise is second to none. If you would like to find out how we can help you save money and maximise your reach, get in touch today. Call 0208 242 1954 or complete our online contact form and one of our search marketing consultants will be in touch soon.
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