How to market an ecommerce website – 12 Tips to get you started
Since Bing Digital started back in 1999 we have been working with brands to improve their marketing presence online Throughout the years, the web has evolved, and advances in technology have continued to change, but the key advice remains the same. The following top-level tips should be adapted and developed to suite your needs. 1) Why Do People Pay £150 For a Tee Shirt? The fact that you pick and choose products for your e-commerce […]
Facebook Hashtags: What It Means For Your Social Media Marketing
According to Facebook, hashtags used in posts on personal profiles or pages essentially turn keywords such as topics or phrases into clickable links that are grouped together, much in the same way as Twitter. So for example, if you were posting up something about the London Underground, you might use the keyword #tube or the phrase #LondonUnderground. Here is an example of someone either clicking a #LondonUnderground hashtag or searching for it: As you can […]
Bing Digital transforms growing interiors brand into the envy of the marketplace
Kent-based digital marketing agency, Bing Digital has joined forces with fledgling interior design retailer, House-Envy.co.uk in a bid to improve enhance its profile nationwide and beyond. The brainchild of interiors journalist, stylist, PR and design expert, Nicola Wilkes, who has worked in the industry for more than a decade, House Envy was set up to provide her own unique, eclectic style to an ever-growing interiors fan base. Tasked with improving House Envy’s social media exposure […]
Enough Stalling: Social Media Action Plan For Your Small Business
Social media can have a great impact on the way small businesses interact with their customers. It used to be ok for a business to only have a website, but that isn’t the case anymore. Social media has become so popular and widely used that it only makes sense for businesses of all sizes (especially small) to get involved! Why You Should Put A Social Media Plan Into Action Social media can not only be […]
How investing in Online Video can boost SEO and promote your services
Many small and large business owners consider online videos as tedious and expensive investments. What they fail to realise is that despite the relatively high costs of video production, this type of digital marketing provides great value to a business in terms of branding, viral exposure of products and services, increased conversion rates, and in building more links for SEO purposes. Video marketing has a great potential for generating secure and high quality links to […]
What is Retargeting & Remarketing and how does it Work?
Re-targeting, also known as re-marketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Re-targeting is a tool designed to help companies reach the 98% of users who don’t convert right away. How Does Re-targeting Work? Re-targeting is a cookie-based technology that uses simple a Javascript code to […]
How to enhance your brand using Pinterest
The launch of Pinterest as the latest social media craze has revolutionised the way in which individuals and organisations, with common interests, interact rom a plethora of platforms. Incorporating Pinterest as a focal point of your social media strategy can certainly deliver results equally as well as the likes of Facebook and Twitter; it’s simply a case of utilising its features optimally. To sum up Pinterest briefly; it is a simple, easily applicable resource that […]
5 tips to help e-commerce businesses succeed using Facebook
In the digital age of social networking it has never been easier for online retailers to interact and resonate with existing and potential customers. Facebook in particular is a very useful tool for reaching out to various demographics and to encourage loyalty in your brand and confidence in your products. With hundreds of millions of active users on Facebook e-commerce businesses are having to become somewhat more sophisticated in terms of how they market their […]
Goodbye to Free Facebook For Businesses
Recently, we saw the full roll-out of offer posts for business pages on Facebook. For the past year, the Facebook has been teasing its business users with the opportunity of creating a Facebook coupon. Retail giants like Top Shop, as well as countless local storefront businesses, have been able to post specials for their fan bases for several months.
The Google Penguin Update
Google consistently releases new updates of their algorithm (the workings behind the search engine that generates results when you search), and even more so this past few months. One of the most recent updates that have created a big buzz is the Penguin Update, released on April the 24th. This update has many sides but simply it is a penalty that is applied automatically to pages and sites that are not following basic and standard […]