How to Create a Customer Profile for Your Ecommerce Store
If thousands of people visit your ecommerce store every week, day or even hour, who should you target? You can’t position your brand for everybody, so who are the right people? This dilemma is exactly why creating a customer profile is vital for ecommerce success. Thanks to the digital revolution, businesses have access to more customer data than ever before – all of which can be used to create in-depth customer profiles. But I’ve never […]
Finding a Match: How to Choose Between Ecommerce Platforms
There has never been a better time to get into the enterprise e-commerce game. Not only does running your own online e-commerce store allow you to have the freedom of living anywhere in the world while still earn an income, but it also gives you the flexibility of switching out products without having to purchase a large inventory or rebranding yourself. Whether you’re looking to start your own business or scaling up your existing store, the success […]
Coping with Coronavirus – 4 Essentials for Ecommerce Sites
The entire country, and the entire world, is facing an unprecedented situation with the ongoing spread of the COVID-19 coronavirus. Not least since the Government announced stricter social distancing rules on March 23rd. For most of us, that means changing our day-to-day lives in ways we weren’t expecting. Employees are working from home. Parents are looking after their kids in ‘term time’. And we’re all told to stay two metres apart in public. Ecommerce businesses […]
FREE App Turns Restaurant Into A Takeaway
The coronavirus outbreak has hit pubs and restaurants hard. With a lockdown in place, the only way you can sell food is by takeaway. But how on earth do you get that up and running? Here’s the great news for you! You can now turn your pub or restaurant into a takeaway within 24 hours! We’re offering our full setup, design and build services – and it’s completely FREE. ✅Fully Branded Setup of your Restaurant […]
8 Big Ecommerce Trends We’re Predicting for 2020
In order to manage, maintain and grow a successful ecommerce business, keeping on top of trends can’t simply be a hobby. With thousands of competitors out there and an almost limitless potential audience, tapping into popular trends can be a fast-track to success. But with the ever-changing world of the internet and the varying needs of your customers, it can be difficult to stay ahead. Luckily, we’re here to help. Keep reading to discover the […]
Ecommerce SEO: 9 Statistics About the Importance of Search
When it comes to ecommerce, one of the few things as important as a fast, modern website, is your placement and relevance on search engines. Get it right and the traffic will flow. Get it wrong and your target audience could miss your site entirely. Set yourself up for success in the SERPs with these nine key ecommerce SEO statistics… 1. 90% of all searches in 2018 were on Google It goes without saying that […]
Understanding the Psychology Behind Late Night Online Shopping
Late night shopping is on the rise. It no longer belongs solely to night owls and last-minute shoppers ticking off a task before bed. Research by the John Lewis Partnership Card showed that out of every 15 purchases, one is made between midnight and 6am. Purchases made in this six-hour window also rose by 23% in 2018 when compared with the previous year. So, what is behind this sudden increase in late night online shopping? […]
5 Reasons Why Ecommerce is Growing Bigger & Bigger
It’s no surprise that ecommerce continues to grow and thrive. Ecommerce sales by UK non-financial sector businesses totalled £560 billion in 2017, according to the Office for National Statistics. This marks a sharp rise of 16% since 2016, which is the largest year-on-year growth since 2011. But why is ecommerce growing from strength to strength? As lifestyles become busier and technology changes and improves, consumers are seeking new, more convenient methods to fulfil their sales […]
The Past, Present & Future of Voice Commerce
Smart technology is continuously advancing, with the global smart home market set to reach a value of over $53 billion by 2022. In the past few years specifically, we’ve seen the rise of voice assistants. Voice assistants like Alexa are now a common smart device in the average home and were one of the most talked about products at the 2019 Consumer Electronics Show. But, where do they stand when it comes to voice commerce? At present, […]
A Beginner’s Guide to Ecommerce Gamification
Thinking of ways to make the shopping experience more interesting for your customers? Gamification could be your solution. Ecommerce gamification has the potential to keep people on your site for longer, making them more likely to convert into sales. So, what is gamification and how can it help your ecommerce site? What is gamification? Simply put, gamification is the process of adding games or interactive entertainment to your website to entice people to visit and […]
