How to Increase Ecommerce Conversation Rates
Every ecommerce business is constantly driving to increase sales, and rightly so. With so much competition and endless new websites springing up, nobody can afford to sit back and simply enjoy the status quo. Just a 1% improvement in your store’s conversation rate is incredible, so how far would you go for almost 12%? Responsive layouts. Search engine optimisation. eCommerce conversation rate optimisation. Social media marketing. Pay-per-click advertising. The list of techniques businesses are employing in […]
Why Your E-commerce Store’s Bounce Rate Really Matters
Do you know your bounce rates from your business rates? If not, you’re in the right place. In this blog we’ll talk you through all you need to know about bounce rates and discover why knowing a little more about them could seriously help your e-commerce store in 2016. What is a bounce rate? Simply put, a bounce rate is the amount of visitors who come to your website, take one look at your homepage […]
How to Utilise Personalisation for Ecommerce Success
For businesses with ecommerce websites, it’s tough to know how to keep customers happy. It’s vital to please the customer and provide a user-friendly service. But how do you keep customers loyal with such an abundance of alternatives on the internet? Well, thanks to the growing use of personalisation, we may have an answer. Personalisation is an increasingly popular concept that’s constantly developing. If utilised properly, it could propel your business to the next level. […]
Will a Second-Rate Logo Negatively Affect E-commerce Sales?
No matter what, a high quality logo is important for an e-commerce store. Firstly, they play a key role in shaping your brand. Secondly – and pivotally – they are plastered everywhere! From your website to your adverts, leaflets and potentially even your products, your logo will be on everything you do – or at least it should be. Conversely, a poorly designed logo isn’t something you can hide. The issue is, will a second-rate […]
The Pros & Cons of E-commerce Mobile Apps
According to a recent report, mobiles and tablets now account for more than half of all online sales in the UK with a staggering 51% of UK online sales coming via mobile between November 2015 and January 2016. Richard Tremellen from Capgemini believes that the figures reveal a significant shift for the online retail sector. “It reflects the work retailers have put into improving the customer experience on smartphones,” he said. “Not only have mobile […]
Social Proofing for E-Commerce Stores – A Beginner’s Guide
You may know that your products and services are of a high quality, but how do you convince potential customers that they are? Marketing experts have been using social proof techniques for years to communicate product worth and value, and your e-commerce business can too. Keep reading to find out more… What is social proof? The Social Proof principle suggests that we form opinions based on the actions of other people. We then take action […]
Introducing Your E-Commerce Store’s New Best Friend – Beacons
There are plenty of things to consider when running an e-commerce store. Design, content, videos, product descriptions, checkout forms – the list is endless. But one thing you might not have thought about just yet is beacons – and these little beauties actually have the ability to become your store’s brand new best buddy. What Are Beacons? In a nutshell, beacons are Bluetooth connections that allow stores to communicate with customers who are using electronic […]
Which Font Should I Use for My E-commerce Store?
Picking the right font for your e-commerce website can be a tricky little task. Like it or not, the way text looks on a screen can play a huge role in determining whether a website visitor will stay on your site long enough to make a purchase. Here are a few tips and tricks you ought to keep in mind when it comes to selecting a font for your e-commerce store. Make It Readable Your […]
How to Utilise Heat Maps for E-commerce Success
Heat maps are a great little tool for anyone running an e-commerce site. They allow owners to determine which areas of the webpage customers are focusing on the most, as well as revealing the elements that visitors are going out of their way to avoid – or even missing completely. If you’ve not tried heat maps yet, why not? In this blog post, we’ll share are few handy little tips on how to understand, implement […]
How to Boost Ecommerce Sales with the New Twitter Poll Feature
It has been a couple of months since Twitter unveiled its new poll feature, and it’s proving popular. It’s now quick and easy to create simple polls and get the public’s opinion on almost anything. But, is it worth using Twitter polls to promote your business? Although it’s too early to say how effective this new tool will be for boosting e-commerce sales, marketers are excited by the possibilities polling presents to businesses. Curious? Keep […]