A Beginner’s Guide to Ecommerce Gamification
Thinking of ways to make the shopping experience more interesting for your customers? Gamification could be your solution. Ecommerce gamification has the potential to keep people on your site for longer, making them more likely to convert into sales. So, what is gamification and how can it help your ecommerce site? What is gamification? Simply put, gamification is the process of adding games or interactive entertainment to your website to entice people to visit and […]
6 Reasons Why E-Commerce Security is Absolutely Imperative
Cyber hacking technology is constantly advancing, making it more important than ever to keep your ecommerce security up to date. You only have to look at the data breach at Equifax to see how dire the consequences of not updating security can be. It’s estimated that around 143 million Equifax customers around the world were affected by the breach, a large majority of them being Americans. In addition to personal addresses, credit card details and […]
How to Use Artificial Intelligence in Your Ecommerce Business
Up to 85% of customer interactions could take place without a human by the end of 2020, according to Gartner. For anybody in the ecommerce sector, this poses a big question – are you prepared for this monumental shift in customer service? And if you don’t answer the call, will you be left behind? Find out how artificial intelligence (AI) could help your ecommerce business stay ahead of the curve. 1) Eradicate Human Error Research […]
A Guide to Augmented & Virtual Reality Shopping
The future of shopping is here and it’s better than you imagined. As business owners, it’s important to stay ahead of innovations in the industry but virtual reality is no longer an innovation. It’s here to stay. Retailers such as Adidas and ASOS are already regularly using augmenter reality (AR) as part of their businesses. For customers, AR offers the chance to get a close up look at products without having to step foot outside […]
What Is Visual Search? And Can It Benefit My Ecommerce Site?
We’ve all had times when it’s difficult to find the right words. When it comes to describing your dream dress or the perfect toaster for your kitchen, it can get a whole lot harder. Visual search is here to change that. Using advanced recognition technology, visual search is making it easier for consumers to find exactly what they want. And ecommerce businesses are quickly hopping on the trend. Want to avoid falling behind the competition? […]
Beginner’s Guide to Inventory Management for Ecommerce Businesses
Most ecommerce businesses eventually find themselves inundated with items. From packaging materials to whole products ready to send, we bet your warehouse is full to the brim with essentials for your ecommerce store. Without it, your store simply wouldn’t exist. With so much to keep track of, organising your inventory can be tricky for even the smallest of businesses. Without proper management, your company could be losing out on thousands of pounds every year. Keep […]
14 of the Best Ecommerce Customer Experience Tips
Online sales accounted for a whopping 18% of 2018’s total retail sales in the UK. That’s a huge 7% increase in just 4 years, demonstrating the impressive growth of ecommerce. But with millions of ecommerce stores and sellers out there, you’re competing with thousands of others for a limited audience. So, how can you stand out amongst the millions of competitors? Just like any other business venture, great customer service is the best strategy when […]
An Introduction to Ecommerce Personalisation (With Eye-Opening Stats)
Ecommerce personalisation is one of the biggest trends in online shopping at the moment. In short, it means providing a bespoke, personalised experience to customers and website visitors, whether that’s through emails, pay-per-click ads or just their time on-site. In the highly competitive world of ecommerce, it’s more important than ever to meet the changing needs and expectations of consumers. Personalisation could be the trend that gives you the edge over other brands. In this […]
Taking the Step from National to Global Ecommerce Business
Global ecommerce is growing at a phenomenal rate – is your business missing out? Back in 2017, retail ecommerce sales amounted to a whopping 2.3 trillion US dollars worldwide. That number is set to more than double by 2021, reaching almost $5 trillion in the next two years! For many ecommerce businesses, large and small, entering the global market is the ultimate goal to ensure continued growth. Unfortunately, success on an international level is much […]
Upgrading to Magento 2
If you have a Magento 1 site, there’s every chance that you’re considering upgrading to Magento 2. Magento 2 is an eCommerce platform that is used by leading brands all over the world. Offering a host of benefits to companies operating within a broad spectrum of industries, Magento 2 represents the future. If you’re looking to move from Magento 1 to Magento 2, but you’re not sure of the benefits or how to go about […]
