The Pros & Cons of Every Ecommerce Business Model
More and more of modern life is taking place online – and shopping is no exception. The internet has shaped the way we shop in the UK, with Nasdaq forecasting that 95% of all purchases will be facilitated by ecommerce by 2040. That’s led to more and more ecommerce brands cropping up. The question is, how will yours stand out among the crowd in 2019? First things first, you need to decide which ecommerce business […]
Will a Wishlist Help or Hinder My Ecommerce Site?
We’ve all been there. A friend’s birthday is coming up and you have no idea what to get them. Maybe it’s Christmas and you’re struggling with gift ideas for that distant relative. What are your options? Ask them – and in doing so admit that you don’t know them well enough to choose yourself – or guess, and hope for the best. Alternatively, you could take a peek at their wishlist and choose a gift […]
Cryptocurrency Payments: The Future of Ecommerce or Just A Fad?
We’ve come a long way from the days of uncertain online payments. Until around 10 years ago, many of us were sceptical and fearful of putting our trust into online vendors. Fast forward to 2018 and shoppers confess to making 80% of their purchases online, excluding groceries. With the huge increase in online shopping comes more alternatives to conventional payment. In 2009, Satoshi Nakamoto – then anonymous – invented the first decentralised cryptocurrency, Bitcoin. Before […]
How to Elevate your Ecommerce Store with Brand Storytelling
You’ve polished your ecommerce website, upped your advertising game and you’re on the ball with social media. But, you’re not seeing much change. So, what’s missing? Many brands aren’t utilising the effective tool of storytelling. If you want to make a point to someone, the best way to make an impact is having a story to illustrate it. Keep reading as we take a look at some of the best brand stories and find out […]
Live Chat Boosts Ecommerce Conversation Rates By 45%
Live chat is helping to transform the way we shop and sell online. It provides a convenient, quick and simple way of accessing customer support. Given how easy it is to access, it’s not surprising that live chat has the highest satisfaction level for any customer service channel, with 73% of shoppers in one report giving it the thumbs up, compared with 61% for email and 44% for phone contact. For such an unobtrusive function […]
5 Tips to Help Maximize Your E-commerce Christmas Sales
With Christmas only a few weeks away, ecommerce businesses across the UK are gearing up for the busiest period of the entire year. But with shoppers flooding online in droves to secure the best possible deals, how can you ensure your ecommerce shop doesn’t get ignored? In this post, we’ve put together five great tips to help your business stand out from the crowd and maximise every sales opportunity this Christmas. 1: Be ready When […]
18 Crucial Stats & Facts for Ecommerce Aficionados
If you’re in the ecommerce game, you’ll know home important a useful insight can be to your business. Whether it’s a statistic or piece of research, anything you can use to make informed decisions is going to be helpful. And even if it only increases your sales by just 1%, every positive gain – no matter how small – adds up to make a big difference. So, when you’re searching for some useable ecommerce intel, […]
What is Omni-Channel Retailing (And Should I Omni-Care?)
In today’s digital world, shopping isn’t limited to one single channel. Most people tend to make purchases across several channels, including online stores, bricks-and-mortar retail sites and marketplaces, like Amazon. Omni-channel retailing is simply defined as a multi-channel sales approach, where each channel works together. Omni-channel retailing recognises the need for cross-channel marketing and creating a seamless multi-channel experience that shoppers can use to seamlessly transition from online browsing to shopping instore and vice versa. […]
Online Marketplace vs. Ecommerce Store – Which is Best for My Business?
Deciding where to sell online is one of the biggest challenges online traders face. Should you opt for the convenience of an established marketplace or go it alone and set up a stand-alone store of your own? Each option has its own advantages and disadvantages. Deciding which option is best for your online business depends on your business goals. Get it right from the outset and you will find it far simpler to manage and […]
Competing on Price – 3 Alternative Strategies for Ecommerce Stores
Ecommerce isn’t a walk in the park. Trading online may have its perks – lower operational costs, a larger client base, etc. – but it also has real downsides. Competition online between retailers is fierce, with many companies fighting to secure the attention of consumers in any way they can. One mistake many ecommerce sites make is to get involved in price wars with their competitors. Not only does this reduce the profits for all […]
