What are the Best Analytics for Ecommerce?
Ecommerce businesses will be well aware that shopping trends shift daily. The ability to adapt and anticipate changes in the market is vital for growth and ensuring you stay ahead of the competition. Analytics will play an essential role in a brand’s success, helping them to create better content, assess the impact of their marketing tactics, and most importantly, boost sales. They say that knowledge is power, and once you know more about certain trends, […]
Does My eCommerce Website Need Penetration Testing?
In the modern age, e-commerce sites must do everything they can to ensure they are prepared for a variety of potential complex attacks and malicious abuses. The rise in hackers in the digital era means high-security measures are paramount to a business attracting and retaining their online customers. Suppose consumers consider a site to be untrustworthy and feel their sensitive data is not correctly protected. In that case, they will stay as far away as […]
eCommerce Trends in 2021
The eCommerce industry is one that evolves on a daily basis. This is why it’s important to stay updated on everything related to eCommerce trends. Two decades ago, most people would have sneered at the idea of using the internet to sell goods and services. In 2020, total retail e-commerce sales worldwide added up to a value of 4.2 trillion US dollars. In the whole of Europe, eCommerce trends show that the UK leads the […]
On-Site vs Off-Site SEO for Ecommerce – A Beginner’s Guide
Given that as much as 40% of ecommerce traffic originates with a search engine, no ecommerce site owner can afford to neglect their ranking in search engine results pages (SERPs). While much of the focus with regard to SEO falls on on-site performance, off-site elements should not be neglected. What do we mean by on-site and off-site SEO? In layperson’s terms, on-site SEO is how your site performs according to search engine algorithms based upon […]
How Much Content is Best for SEO in Ecommerce?
The cardinal rule of digital marketing is as true now as it has ever been – content is most certainly king. However, that’s not to say that more necessarily means better, especially when dealing with ecommerce. By all means, content should be added to each and every page of your ecommerce site, whether it’s in the form of product descriptions, blog posts or FAQs. Strategically placed SEO keywords are also helpful for allowing Google’s bots […]
Ecommerce and defective product liability
Online retailers are often unaware of their exposure to product liability claims from customers. Sellers assume that it is the manufacturer who is solely liable for injuries caused by a dangerous product – that is not the case. UK and EU laws require retailers to take steps to ensure the products they sell are safe to use. If retailers disregard their duties and a customer is injured by an item they sold, the retailer could […]
How to Create a Customer Profile for Your Ecommerce Store
If thousands of people visit your ecommerce store every week, day or even hour, who should you target? You can’t position your brand for everybody, so who are the right people? This dilemma is exactly why creating a customer profile is vital for ecommerce success. Thanks to the digital revolution, businesses have access to more customer data than ever before – all of which can be used to create in-depth customer profiles. But I’ve never […]
Finding a Match: How to Choose Between Ecommerce Platforms
There has never been a better time to get into the enterprise e-commerce game. Not only does running your own online e-commerce store allow you to have the freedom of living anywhere in the world while still earn an income, but it also gives you the flexibility of switching out products without having to purchase a large inventory or rebranding yourself. Whether you’re looking to start your own business or scaling up your existing store, the success […]
Coping with Coronavirus – 4 Essentials for Ecommerce Sites
The entire country, and the entire world, is facing an unprecedented situation with the ongoing spread of the COVID-19 coronavirus. Not least since the Government announced stricter social distancing rules on March 23rd. For most of us, that means changing our day-to-day lives in ways we weren’t expecting. Employees are working from home. Parents are looking after their kids in ‘term time’. And we’re all told to stay two metres apart in public. Ecommerce businesses […]
FREE App Turns Restaurant Into A Takeaway
The coronavirus outbreak has hit pubs and restaurants hard. With a lockdown in place, the only way you can sell food is by takeaway. But how on earth do you get that up and running? Here’s the great news for you! You can now turn your pub or restaurant into a takeaway within 24 hours! We’re offering our full setup, design and build services – and it’s completely FREE. ✅Fully Branded Setup of your Restaurant […]