Social Proofing for E-Commerce Stores – A Beginner’s Guide

You may know that your products and services are of a high quality, but how do you convince potential customers that they are? Marketing experts have been using social proof techniques for years to communicate product worth and value, and your e-commerce business can too. Keep reading to find out more… What is social proof? The Social Proof principle suggests that we form opinions based on the actions of other people. We then take action […]

Introducing Your E-Commerce Store’s New Best Friend – Beacons

There are plenty of things to consider when running an e-commerce store. Design, content, videos, product descriptions, checkout forms – the list is endless. But one thing you might not have thought about just yet is beacons – and these little beauties actually have the ability to become your store’s brand new best buddy. What Are Beacons? In a nutshell, beacons are Bluetooth connections that allow stores to communicate with customers who are using electronic […]

Which Font Should I Use for My E-commerce Store?

Picking the right font for your e-commerce website can be a tricky little task. Like it or not, the way text looks on a screen can play a huge role in determining whether a website visitor will stay on your site long enough to make a purchase. Here are a few tips and tricks you ought to keep in mind when it comes to selecting a font for your e-commerce store. Make It Readable Your […]

How to Utilise Heat Maps for E-commerce Success

Heat maps are a great little tool for anyone running an e-commerce site. They allow owners to determine which areas of the webpage customers are focusing on the most, as well as revealing the elements that visitors are going out of their way to avoid – or even missing completely. If you’ve not tried heat maps yet, why not? In this blog post, we’ll share are few handy little tips on how to understand, implement […]

How to Boost Ecommerce Sales with the New Twitter Poll Feature

It has been a couple of months since Twitter unveiled its new poll feature, and it’s proving popular. It’s now quick and easy to create simple polls and get the public’s opinion on almost anything. But, is it worth using Twitter polls to promote your business? Although it’s too early to say how effective this new tool will be for boosting e-commerce sales, marketers are excited by the possibilities polling presents to businesses. Curious? Keep […]

Why are the UK’s Top Retailers Ignoring Mobile Shoppers?

Mobile shopping is here to stay. And it’s on the rise too. According to Ipsos and PayPal, the UK average compound annual growth rate between 2013 – 2016 for mobile spend is estimated at 36%. However, the overall online spend has increased by only 10%. With the importance of mobile shopping well established, you’d expect the top online stores to do everything they can to embrace this trend, right? Wrong. Recent data suggests otherwise. Just […]

Customer Engagement – Shifting From Reactive to Proactive Strategy

Does your business interact with your customers reactively rather than proactively? Do you deal with questions, comments and issues as and when they arise? Sure, the customer may be left satisfied that their question or problem has been resolved, but what if you could go one step further… Could you predict and answer their queries before they need to be asked? A shift from reactive to proactive engagement with your customers can be a challenge […]

The price is right: the beauty of dynamic pricing for e-commerce

One topic of discussion that I regularly have with clients is regarding their pricing structure. Should they be cheaper than their direct competitor? Should they raise their price as it’s Christmas? The answer is simple: opt for flexible, dynamic pricing – a strategy that many online retailers are beginning to adopt The truth is, no two retailers offer the same customer experience and added value. Where one retailer can get away with offering a rock […]

The top 5 UX faux-pas luxury brands must iron out

It is still very common for luxury brands to attempt to apply unique forms of branding to their online space. Unfortunately, what many high-end brands simply don’t realise is that this is often at the expense of user experience and search engine value. I’ve selected the common issues below as a point of reference for leading luxury businesses looking to increase their exposure online. Ultimately, the below examples intimate that by trying to be so […]

How to sell expensive items online

There is no quick fix when it comes to selling expensive, high-end products to the consumer market online. It is not hard to realise that high ticket items are indeed a different species as opposed to selling low-end goods but at the end of the day the concept is still about buying and selling. Essentially the first step for an online business looking to sell expensive items is to identify the buying process of your […]

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