What Are Local Citations? And Does My Ecommerce Store Need Them?
If you own or manage an ecommerce store, you’ll probably have heard of – and possibly dabbled with – search engine optimisation (also known as SEO). The allure of high search engine rankings is hard to resist, especially when you consider that searchers click on a first page result over 90% of the time. Jump into a top 3 position for a popular term and you could see your business launch into the stratosphere. Sounds […]
Why Every Ecommerce Site Should Exploit User Generated Content
As every ecommerce store owner will tell you, launching an online shop is a big challenge. From branding and competitor reach to the website build, there are many hurdles to jump before you can launch. Once your site is live, one of the tests you’ll face is the need for new content. Visitors to your website will need guidance and explanations, while search engines crave unique, in-depth content. A few words and a video or […]
3 Important Metrics to Monitor on Your Ecommerce Websites
Whether you run a global ecommerce store a newly founded start-up, it’s important to know how you’re doing. Keeping track of your progress is essential if you want to be successful, know why you’re successful, and continue doing so. But how can you monitor your business performance in ecommerce? It’s not as hard as it sounds. There are a few KPIs that can give you a good idea of how your ecommerce business is doing. […]
Is Visual Search the Next Big Ecommerce Trend?
Have you ever seen someone wearing something – killer heels, an unusual leather bag, or an eye-catching accessory – and instantly wanted something similar for yourself? In this situation, many of us turn to Google for help in tracking down what we need. Unfortunately, describing to Google exactly what we’re looking for isn’t always easy – especially if that item falls into a high-volume search category like clothing. Fortunately, visual search is here to save […]
When Will Virtual Reality Ecommerce Go Mainstream?
Virtual reality (VR) and augmented reality (AR) experiences are being tipped as the next big thing for ecommerce. But what does VR have to offer that existing technology doesn’t? Is it really going to change the face of ecommerce as we know it? Let’s take a closer look and find out when we can expect to see this tech trend go mainstream. Introducing a new reality Retailers and marketing teams are constantly searching for new […]
How to Increase Ecommerce Conversation Rates
Every ecommerce business is constantly driving to increase sales, and rightly so. With so much competition and endless new websites springing up, nobody can afford to sit back and simply enjoy the status quo. Just a 1% improvement in your store’s conversation rate is incredible, so how far would you go for almost 12%? Responsive layouts. Search engine optimisation. eCommerce conversation rate optimisation. Social media marketing. Pay-per-click advertising. The list of techniques businesses are employing in […]
Why Your E-commerce Store’s Bounce Rate Really Matters
Do you know your bounce rates from your business rates? If not, you’re in the right place. In this blog we’ll talk you through all you need to know about bounce rates and discover why knowing a little more about them could seriously help your e-commerce store in 2016. What is a bounce rate? Simply put, a bounce rate is the amount of visitors who come to your website, take one look at your homepage […]
How to Utilise Personalisation for Ecommerce Success
For businesses with ecommerce websites, it’s tough to know how to keep customers happy. It’s vital to please the customer and provide a user-friendly service. But how do you keep customers loyal with such an abundance of alternatives on the internet? Well, thanks to the growing use of personalisation, we may have an answer. Personalisation is an increasingly popular concept that’s constantly developing. If utilised properly, it could propel your business to the next level. […]
Will a Second-Rate Logo Negatively Affect E-commerce Sales?
No matter what, a high quality logo is important for an e-commerce store. Firstly, they play a key role in shaping your brand. Secondly – and pivotally – they are plastered everywhere! From your website to your adverts, leaflets and potentially even your products, your logo will be on everything you do – or at least it should be. Conversely, a poorly designed logo isn’t something you can hide. The issue is, will a second-rate […]
The Pros & Cons of E-commerce Mobile Apps
According to a recent report, mobiles and tablets now account for more than half of all online sales in the UK with a staggering 51% of UK online sales coming via mobile between November 2015 and January 2016. Richard Tremellen from Capgemini believes that the figures reveal a significant shift for the online retail sector. “It reflects the work retailers have put into improving the customer experience on smartphones,” he said. “Not only have mobile […]
