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20th March 2017 / Jon Billingsley

How to Optimise Your AdWords PPC Campaign for Conversions

For many businesses with an online presence, Google AdWords is critical. Thanks to its instant impact, scalability, and ability to target specific demographics and keyword searches, AdWords can transform businesses into sales machines. If you’ve not considered AdWords but would like to see your advert at the top spot on Google, it’s worth a closer look. Unfortunately, while AdWords offers so much potential, it’s not all plain sailing. The platform is complex,
15th March 2017 / Jon Billingsley

5 Pay-Per-Click Myths You Mustn’t Fall For

Are you considering a pay-per-click (PPC) advertising campaign? Before you do, read this article. We’ll be looking at the top paid marketing myths and separating PPC fact from PPC fiction. Enjoy! 1. “I don’t need PPC, I’m on the first page” Even if you’re ranking on the first page of Google search results, PPC gives you a further advantage over other companies. Wordstream found that – when buying online – 64.6% of clicks go to sponsored
27th August 2016 / Jon Billingsley

How to Prepare for Google’s Game-Changing Expanded AdWords Text Ads

Last month, Google announced plans to overhaul AdWords. The most important change for advertisers and agencies is most probably the expansion of text ads – they will increase in size by a whopping 47%. That’s a whole lot of additional ad space! At Bing Digital, we’re really excited about the possibilities expanded text ads present. In this post, we will run through the new features and help you get to grips with the steps you will need to take to ensure you’re
24th August 2016 / Jon Billingsley

How to Fix a Suspended Google AdWords Account in 4 Easy Steps

You’ve spent hours, weeks, even months of your time fine-tuning your Google AdWords account. It was working a treat, and now it’s suspended. What will you do next? If you’re contemplating starting again from scratch, wait a moment. You might be able to overturn the suspension. In this post, you can find out why your account has been shut down and what you can do to get it up and running again pronto. Common reasons for AdWords account suspensions Firstly,
7th April 2014 / Jon Billingsley

A guide to Google re-marketing

Put simply, re-marketing on Google gives you the opportunity to reach back out to users who may have already touched upon your brand. This is what differentiates it from standard display advertising as you will be reconnecting with users who have already shown enough interest in your products or services to visit your website. Google's Dynamic re-marketing pulls your product information, images and display ads based on items which sell well or what shoppers have viewed