At Bing Digital we are never afraid of moving with the times; especially in an industry as fast-moving as digital marketing. That’s why we are now offering content marketing as a specialist, results-driven service to our clients.Flexibility is the name of the game and in the current digital climate it is growing increasingly difficult to stay ahead of your competitors without a comprehensive digital content strategy.Google’s recent Penguin algorithm update has meant it is ever more important to provide your website visitors with content that not only sells your products and services in the best way possible, but helps to situate your company as an authority and one that looks out for its customers.At its core, content marketing remains very much a copywriting service; reaching out to prospects by providing them with interesting content that starts a dialogue and turns brand strangers into brand advocates.One of the most notable developments in the behaviour of web users is the way they like to share their online experiences with friends and family. You’ll no doubt be one yourselves. You may have visited a wonderful restaurant and left a glowing review or shared an interesting blog post that’s resonated with you.Put simply, social media is now the number one platform for users to broadcast and share not just their lives, but the content you’re producing too! So now is the time to put some effort into content marketing and reap the rewards of brand exposure, improved search engine rankings and customer acquisition.The sheer enormity of content that people can consume on a daily basis means that with such empowered audiences it is no longer good enough to create content as a side note to the brand; brands need to be the content.
Our creative team develops a strategy and a relevant, comprehensive content plan to meet online marketing objectives. We seek to provide genuinely entertaining and useful content ideas deep-rooted in the type of content that your target audience would want to read.With consumer attention spans at an all-time low you generally only have one opportunity to impress a prospective customer. One way to create this sense of personality online is through the words you use on your website. We work hard to plan, prepare and execute great online content that displays industry expertise and pinpoints your company’s unique selling points; you’ll soon become a ‘name’ to the consumers that matter most to you.It’s all about cross-channel engagement. We don’t just publish content through one channel, we actively distribute content in email newsletters, social media pages, blog posts, product descriptions and micro sites that provide a complete brand experience for consumers. The more touch-points your brand has, the more likely you will make the most of a convertible audience.
We have supported the growth of many local, regional and multinational companies, providing results-focused marketing.