Since its launch in 2006, Facebook has grown into the world’s largest social media platform. The site is used across the globe by individuals and businesses alike, with over 2.2 billion monthly active users in 2018.

However, a recent news report has thrown the relevance of Facebook into question. When asked to describe the different social media platforms, users labelled Facebook as ‘ego-centric’, the ‘uncool uncle’ and some even suggested the social platform was going through a ‘midlife crisis’.

Is this the beginning of the end for the social media giant? And what do the negative reviews mean for businesses reliant on Facebook? Keep reading as we explore the shelf life of the social network and discuss the pros and cons of using Facebook.

The ‘uncool uncle’?
Facebook was labelled the ‘uncool uncle’ of social media, with a British woman suggesting that while ‘Facebook was very trendy and fashionable when (she) was younger’ other platforms have now ‘taken over’.

Despite the study’s results, the number of active monthly users on Facebook continues to grow. So, while studies suggest the site is on it’s deathbed, the statistics show that more people than ever are regularly logging onto their profile, suggesting the site remains as popular as ever. Confusing, right?

Privacy scandal
While the official numbers show how use of the site is increasing, Facebook has suffered very public user losses. In the past year, privacy issues have caused many high-profile individuals to deactivate their accounts, sparking concern for the social network.

However, founder and owner of Facebook, Mark Zuckerberg remains unconcerned about the impact of the public negativities. Facebook has made drastic changes to their privacy agreements, highlighting the importance of checking which apps have access to your online data, and just how much of your information they can use.

Mark Zuckerberg promised users that the platform would be making, and has already made, significant changes to how third parties could access and use Facebook’s data.

Ensuring your data is protected
In light of the privacy scandal, and with the recent changes to data protection in the GDPR legislation, there are a number of things all Facebook users can do to ensure their data is protected.

  • Run a privacy check-up – Facebook’s privacy settings are spread across the site. By completing a quick privacy check, you can review who views your posts, which apps can access your data and which personal information is visible on your account.
  • View your public timeline – All profiles are now searchable within Facebook, so you may want to check how your profile looks to an outsider. Head to the settings menu, select ‘followers’ and take a look at your public timeline, removing or hiding anything that you don’t want to be available.
  • Hide your location – Facebook loves to share your location, allowing personalised, targeted advertisements depending on where in the world you are. If you’re using the mobile app, you can remove access to your location or GPS in the settings.

How Facebook could boost your business
Privacy settings aside, Facebook has always been, and remains to be, an invaluable tool for businesses across the world. The site’s global reach and user-friendly nature allows quick and easy marketing without any huge costs. Here are just some ways it could help your ecommerce business…

Effective advertising
Facebook allows users to easily find like-minded people, with preferences and likes included in their profile set up. This makes it much easier for you to target your specific target audience, cutting out those with no interest. Facebook advertising can also target those with a genuine interest, with cost-effective ad options. If you sell baby clothes, for instance, your ads could appear on the pages of those with links to mum and baby groups.

Facebook’s lead ads have also improved the way we can advertise on social media. Rather than clicking through endless pages to sign up to a newsletter, or order a catalogue, users are presented with a sign-up form on the ad itself.

Targeted updates
If you’re using Facebook for business purposes, you may find that data concerns are less of a worry. It’s unlikely you’ll reveal personal information on your profile and, chances are, you will already have shared your location.

However, by selecting who can view your posts, and dedicating status updates to individual groups of people, you can target potential customers more specifically.

Facebook’s list feature often goes unused, but could change the way you market your company, and could provide a greater amount of leads. Simply categorise your followers or friends into certain groups, based on location, age or gender for instance, and select a specific group when publishing a status. This allows you to personalise posts more and avoids losing followers due to irrelevant information.

Global reach
Facebook has helped countless businesses create and establish a brand around the world. The translation feature allows users to easily connect with those speaking different languages, removing any international language barriers. Your business can benefit hugely from these features, allowing you to form partnerships and widen your reach, with access to your page for people across the world.

Making the most out of social media
Is your business taking advantage of social media marketing on sites like Facebook? If not, you could be missing out on valuable leads, customers and growth. With expert advice and guidance, you can turn social media into a business-growing hub.

Bing Digital can transform your business using targeted, personalised pay-per-click (PPC) adverts. Our PPC management services help you make the most of social media, grow your audience and generate leads. Want to know more? Don’t hesitate to contact our team.

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