Hackett London

Hackett London: Best in class

With ties to Formula 1 and Aston Martin, Hackett London is a British retailer that needs little introduction.
With a rich fashion heritage in menswear, stemming back to the first store in 1979, Hackett London has since grown into a global brand. A brand the deserves and needs an ecommerce site that matches its formidable status as best in class.

This is where Bing Digital comes in…

User experience Audit

We were approached to consult on the current performance of Hackett London’s Magento website. Our team began with a user experience (UX) review, comprising a variety of methods, including data harvesting, audience capture and stakeholder interviews.

Our delivery included a full UX audit across multiple devices and user types, helping us quickly identify the need to increase conversions while providing a stable and robust, customer-facing website.

We gathered core data for the existing site strengths and failings, which was compiled into an easy to understand planning document. This kept our Creative Director and design team well-informed throughout every step of the process – from the design of the UX wireframes to the full re-design of the site’s front end

Our Role

  • Website UX & UI Review Report
  • User Experience and User Interface Design
  • Wireframing
  • SEO & Conversion Rate Optimisation

On-brand & unique

Fashion is one of the most competitive sectors of ecommerce. So, it was imperative to keep Hackett’s brand ethos at the forefront of our design. While we didn’t want the site to blend into the vast array of competing fashion sites, it also had to be familiar enough for users to understand how to shop.

Based on their data, customer habits & industry direction, we managed to craft a new shopping experience that was both easy-to-use and unique…

What makes their website unique?

It was imperative to keep the brand ethos at the forefront of our design. We didn’t want the site to blend into the vast amount of fashion sites, but also it had to be familiar enough for any user to understand how to shop.

The Mobile Wireframes

Have a project in mind?

Get in contact with our team to chat about what we can do for your brand today.