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Finding out what shoppers really want from their online shopping experience is key to ecommerce success. Here are five ecommerce secrets that every online retailer should be aware of. How many did you know?

1. Shopper want seamless shopping experiences

Today’s online shoppers typically research an item before making a purchase. This can include browsing on mobile, desktop and even tablet. It’s important to make sure that you are offering a seamless experience across all of these devices. It’s no longer good enough to assume that most of your customers will be browsing on desktop. You must make sure that your website is optimised for mobile browsing too – it’s crucial.

2. Shoppers need accurate & detailed product information

There’s nothing more frustrating for shoppers than ordering an item only to discover upon delivery that it’s nothing like the item described in the online description. Equally, online retailers have to deal with hundreds of thousands of costly returns each year, many due to confusion over product specifications.

Save your customers and your team the hassle of returns by making sure that every product on your site is accompanied by detailed and accurate product information.

3. Shoppers crave intuitive site design

Shoppers should be able to land on any page of your website and know exactly where to click to get to the page they need. It’s very important that the layout of your site makes it easy for shoppers to navigate around your shop.

This is where professional web design comes into its own. An experienced team of web designers will know exactly how to design and build your website to ensure that shoppers find browsing your site a breeze.

4. Shoppers expect great customer support

Having a dedicated customer support team isn’t always possible, especially if you are just starting out. Live Chat is an excellent option for smaller businesses because you can keep the chat open on your computer while you carry on with your usual day-to-day tasks. However you handle customer support, whether you have a dedicated team or respond to queries yourself, it’s very important to make sure that you reply promptly to any requests for information or advice.

5. Shoppers demand secure & smooth payment process

Trust is a huge issue for online shoppers. Shoppers want the reassurance that the sites they are sharing their credit card information with are reputable and trustworthy. Not only that, but it’s just as important that the payment process is smooth and hassle-free. Why? Forcing shoppers to fill in registration forms before making a purchase can work against your favour. Research has shown that the shorter and simpler the checkout process, the lower the rate of shopping cart abandonment will be.

Are you putting unnecessary roadblocks in the way of your customers?

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