GDPR: What Every Business Needs to Know
Are you ready for the new General Data Protection Regulation (or GDPR)? You may have noticed an avalanche of articles and social media posts recently, warning of its upcoming arrival. If not, this isn’t something you can simply ignore. It will affect email marketing campaigns, and the guidelines for privacy policies too. The changes won’t take effect until 2018, so you have plenty of time to get ready. Stay put, because we’ve put together a […]
How to Tag Services & Products Directly into Your Facebook Posts
Are you making the most of your Facebook business page? If you don’t regularly tag products and services in posts on your timeline, you’re not! Tagging products and services in your Facebook posts is a great way of increasing awareness of them. Not only does tagging encourage more clicks and help your posts stand out, it also makes life easier for people browsing your page to find (and buy) the products they like the look […]
5 Tips to Help Maximize Your E-commerce Christmas Sales
With Christmas only a few weeks away, ecommerce businesses across the UK are gearing up for the busiest period of the entire year. But with shoppers flooding online in droves to secure the best possible deals, how can you ensure your ecommerce shop doesn’t get ignored? In this post, we’ve put together five great tips to help your business stand out from the crowd and maximise every sales opportunity this Christmas. 1: Be ready When […]
18 Crucial Stats & Facts for Ecommerce Aficionados
If you’re in the ecommerce game, you’ll know home important a useful insight can be to your business. Whether it’s a statistic or piece of research, anything you can use to make informed decisions is going to be helpful. And even if it only increases your sales by just 1%, every positive gain – no matter how small – adds up to make a big difference. So, when you’re searching for some useable ecommerce intel, […]
Does Your Brand Name Pass the Radio Test?
If you’re launching a new business or in the process of rebranding, choosing a new brand name will be on your to-do list. This is definitely one of the most fun things you’ll do as a business owner, and can often be the catalyst for the creation of your whole brand. Unfortunately, it can also be a maddening and drawn out process – a lot of ideas will fall flat, and, to compound matters, many […]
Email Marketing – 8 Dos & Don’ts for Your Small Business
Email marketing is a fantastic tool for businesses of all shapes and sizes. Why? In addition to driving sales and conversions, it’s also cost effective, measurable and makes communicating with your target audience a breeze. What’s not to love? If you want to find out how to leverage the power of email marketing for your small business, this post is the perfect place to start. We’ve compiled eight of our top email marketing dos and […]
Define Your Brand Values in 3 Easy Steps
Every business needs a brand. And every brand needs core values. Why? Without them your brand becomes inconsistent, confused and misleading. But some companies find it difficult to establish exactly what their brand’s core values are. No need to worry. Read on for our guide to defining your brand values in 3 easy steps. 1. Wiping the slate clean The first step is to forget all your preconceived ideas about branding and what customers or […]
How to Find & Connect With Influencers In Your Industry
Industry influencers wield a lot of power online. Make the right connections and you could get your brand in front of a huge (highly targeted) network of people who wouldn’t ordinarily see you. But how do you go about finding and connecting with industry influencers? What does it take and where do you get started? Don’t worry. The hardest part is getting started with your influencer marketing strategy, and we’re here to help. Here are […]
How to Make Light Work of Dark Social
The term ‘dark social’ sounds unnerving, right? Don’t worry. In truth, the real meaning for this term isn’t quite as scary. Log into a social platform like Facebook or LinkedIn and you can instantly see how many likes and shares your posts have amassed. Drill deeper, and you can even see insights like page views, post engagements and reach. Conversely, the term dark social – which was coined in 2012 by Senior Editor at The […]
5 Reasons Why Instagram Will Supercharge Your Ecommerce Store Sales!
The ‘build it and they will come’ strategy simply doesn’t work for websites anymore, making a more proactive approach essential. You can’t sit back and wait for people to rush through your virtual doors. So, what’s the solution? If your business is looking for ways to reach out and connect with customers, kickstarting a social media campaign should be at the top of your to-do list. Platforms such as Twitter, Pinterest and LinkedIn offer business […]