Which Font Should I Use for My E-commerce Store?
Picking the right font for your e-commerce website can be a tricky little task. Like it or not, the way text looks on a screen can play a huge role in determining whether a website visitor will stay on your site long enough to make a purchase. Here are a few tips and tricks you ought to keep in mind when it comes to selecting a font for your e-commerce store. Make It Readable Your […]
How to Utilise Heat Maps for E-commerce Success
Heat maps are a great little tool for anyone running an e-commerce site. They allow owners to determine which areas of the webpage customers are focusing on the most, as well as revealing the elements that visitors are going out of their way to avoid – or even missing completely. If you’ve not tried heat maps yet, why not? In this blog post, we’ll share are few handy little tips on how to understand, implement […]
How to Boost Ecommerce Sales with the New Twitter Poll Feature
It has been a couple of months since Twitter unveiled its new poll feature, and it’s proving popular. It’s now quick and easy to create simple polls and get the public’s opinion on almost anything. But, is it worth using Twitter polls to promote your business? Although it’s too early to say how effective this new tool will be for boosting e-commerce sales, marketers are excited by the possibilities polling presents to businesses. Curious? Keep […]
6 Ways to Boost E-Mail Marketing Open Rates
Yes, social media may be the coolest kid on the block when it comes to keeping up with the latest trends. However, as far as we’re concerned, fresh isn’t necessarily best. If it’s ROI that you’re looking for, e-mail marketing is still one seriously effective technique. Want proof? According to the latest stats from Experian, every $1 spent returns a colossal $44.25. Wow! Of course, generating this kind of lucrative ROI isn’t quite as simple […]
What is User Experience Design?
Gone are the days when web surfers were impressed with websites that featured yellow text on black backgrounds. Today, people expect a sophisticated experience, which is why sites are becoming increasingly complex. One of the key components in this new age of rich, interactive websites is a concept called user experience design. But what exactly is this new-fangled art? And why should it be on the radar of every business with a website? Read on […]
3 Branding Tips from Jessica Alba’s Honest Company
From a young age, we’re repeatedly told to “never judge a book by its cover”. Jessica Alba is living, breathing proof that this is one of the most valid and truthful life lessons you can learn. Forming opinions based on appearances is apparently something that comes naturally to human beings. Having taken one look at Jessica Alba, the business world was quick to sneer at the prospect of her leading an entrepreneurial venture with The […]
4 User Experience Design Myths Exposed
User experience design (or UX design) is an increasingly popular concept in the web design sphere. Essentially, it relates to the ‘experience’ a user has when interacting with a system. However, there’s still a huge amount of confusion surrounding this term. To put an end to the confusion we’ve debunked some of the most misinformed user experience design myths and sent them straight to the slaughterhouse: 1. UX is a ‘soft’ element of web design […]
6 Digital Marketing Strategies Learnt from Star Wars VII
In this blog, we take a closer look at the most popular sci-fi franchise in our galaxy and ask the question – what can we learn from Star Wars VII’s digital marketing campaign? 1.Throwback to great content The hashtag #throwbackthursday is about posting a cool, nostalgic, shareable image relevant to your brand that is capable of generating excitement in your audience. Star Wars recently posted a classic image from the original film series depicting Darth […]
SEO Marketing Services
SEO marketing increases website traffic, improves site usability and boosts brand awareness. In fact, every successful online marketing strategy boasts SEO as its driving force. And it can drive your business forward too. SEO Marketing Expertise on Tap Bing Digital has been a leading force in the digital sphere since 1999. Over the last 15+ years, we’ve successfully implemented countless search engine optimisation strategies for a range of local, national and global clients. And we can […]
Customer Engagement – Shifting From Reactive to Proactive Strategy
Does your business interact with your customers reactively rather than proactively? Do you deal with questions, comments and issues as and when they arise? Sure, the customer may be left satisfied that their question or problem has been resolved, but what if you could go one step further… Could you predict and answer their queries before they need to be asked? A shift from reactive to proactive engagement with your customers can be a challenge […]
