Are You Ready for Google’s New Mobile Search Algorithm?
The mobile internet sphere couldn’t contain its excitement this week when Google announced its brand spanking new mobile friendly ranking system. Set to be rolled out on April 21st 2015, the update means some big changes for businesses with an online presence. So what’s on the horizon? And how will it affect you? We’ve got the scoop to help you prepare. Google goes gaga for mobile sites According to the latest research from the Global […]
The price is right: the beauty of dynamic pricing for e-commerce
One topic of discussion that I regularly have with clients is regarding their pricing structure. Should they be cheaper than their direct competitor? Should they raise their price as it’s Christmas? The answer is simple: opt for flexible, dynamic pricing – a strategy that many online retailers are beginning to adopt The truth is, no two retailers offer the same customer experience and added value. Where one retailer can get away with offering a rock […]
The top 5 UX faux-pas luxury brands must iron out
It is still very common for luxury brands to attempt to apply unique forms of branding to their online space. Unfortunately, what many high-end brands simply don’t realise is that this is often at the expense of user experience and search engine value. I’ve selected the common issues below as a point of reference for leading luxury businesses looking to increase their exposure online. Ultimately, the below examples intimate that by trying to be so […]
How to measure the success of a social media campaign
There’s no doubting that social media now plays an important part in the digital marketing campaigns of businesses across the world – from start-ups to global conglomerates. The chance to reach out to your target demographic, personalise your brand and encourage customer loyalty; it all sounds great, but how do you find out which social channels work best for you? Is it really proving beneficial to your business? To deliver a successful social media campaign […]
The importance of using a Google Certified Agency
As a business owner or someone responsible for the business budget, marketing your firm online with a digital agency requires a distinct level of trust. You need to be sure that the agency you choose is working as hard as possible to give you a tangible return on your investment. That’s why, at Bing Digital, we are a certified Google Partner. Google Partners are online marketing companies that are trusted and recognised by Google. If […]
How to sell expensive items online
There is no quick fix when it comes to selling expensive, high-end products to the consumer market online. It is not hard to realise that high ticket items are indeed a different species as opposed to selling low-end goods but at the end of the day the concept is still about buying and selling. Essentially the first step for an online business looking to sell expensive items is to identify the buying process of your […]
A guide to Google re-marketing
Put simply, re-marketing on Google gives you the opportunity to reach back out to users who may have already touched upon your brand. This is what differentiates it from standard display advertising as you will be reconnecting with users who have already shown enough interest in your products or services to visit your website. Google’s Dynamic re-marketing pulls your product information, images and display ads based on items which sell well or what shoppers have […]
eCommerce Design Trends That Will Yield Results in 2014
Inevitably, most new design trends are either fads or just completely unnecessary. They may look nice, but deliver next to nothing in terms of ROI. Or they simply weigh down your site and distract your users. We’ve dwindled your options down to a core list of must-follow trends for the coming year. Whether you’re looking to stick to the barebones or you want to go for the full bells and whistles, ensure you build from […]
How to get mobile marketing right for SMEs
The UK is fast becoming a hub for everything mobile. Meanwhile, global internet usage from mobile devices last year was 12 times the amount of data bandwidth that was used on the internet at the turn of the Millennium. Although many Briton’s are using smartphones and tablets both at home and in the workplace it appears small businesses are still failing to see the value of mobile for business. Following a recent Email Marketing Census […]
What is Google Hummingbird?
Earlier last month, search giant Google announced its latest algorithmic update, Hummingbird, leaving the digital marketing community on alert as to the consequences for their SEO and content strategies. Hummingbird is said to affect as many as 90 per cent of all search queries on Google and unlike its algorithm update predecessors, Penguin and Panda, Hummingbird is not a penalty-based update and is more focused on the way Google adapts to the variety of search […]