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Agentic commerce is coming for your funnel, and your board should be asking about it now
Agents are starting to research, compare and buy on customers' behalf. That quietly breaks the funnel most brands optimise, and few boards have noticed.
Last-click is a story your finance director should stop believing
Last-click attribution rewards the channels that close and starves the ones that create demand. Your budget is being set on a comforting fiction.
Replatforming is a financial decision, not a technical one
Replatforming gets sold as a technical upgrade. It is really a capital decision, and most brands judge it on the wrong axis. Here is a better test.
Why your tier-one personas are costing you growth
The senior buyer on your persona deck is not the one finding you. The Legal Operations Lead, the Finance Operations Manager, the Senior People Partner is. They are building shortlists in Slack communities and ChatGPT prompts the standard B2B playbook does not reach. Here is why established brands at £50m+ are bleeding growth, and how to cast a wider, sharper net.
eCommerce marketing in 2026: the shifts that actually matter
Most agencies will spend 2026 telling brands AI changes everything. The honest version is more useful. Discovery is moving to answer engines, agentic commerce is closer than most leadership teams think, and first-party data has become the only durable foundation. Here is what is actually shifting in eCommerce marketing this year, and what premium brands should do about it.
Last-click is a story your finance director should stop believing
Last-click attribution rewards the channels that close and starves the ones that create demand. Your budget is being set on a comforting fiction.
Shopify Dropshipping: What You Need to Know Before You Start for Success in 2025
Dropshipping on Shopify lets you sell products without holding any stock yourself. You only buy items from suppliers after your customers place orders, which keeps your startup costs low and lowers your risk. This makes it a popular choice if you want to start an online store with less upfront investment.
Your email list is the only audience you own, and most brands waste it
Every other channel rents you attention. Email is the one audience you own outright, and most ecommerce brands still run it like a clearance megaphone.
Your mobile store passes the tests and still loses the sale
Passing mobile-friendly tests is not the same as converting on mobile. The revenue gap sits in everyday friction, not in a green performance score.
Product photography is conversion infrastructure, not decoration
Online, your photography effectively is the product. Treat it as a creative nicety and you quietly cap conversion on every page that matters most to revenue.
Retention is the growth lever most ecommerce brands keep underfunding
Most brands pour budget into acquisition while repeat revenue leaks out the back. Retention is the cheaper growth lever, and it is underfunded.
Social media is a commercial channel. Stop running it like a content treadmill
Most ecommerce social media is a content treadmill measured in likes. Run it as a commercial channel and most of what fills the calendar falls away.
Customer experience is your margin, not your nice-to-have
As acquisition costs rise and products converge, experience is the durable advantage. Treating it as a cost to trim gets the economics backwards.
Shopify marketing that compounds, instead of campaigns that don't
Most Shopify marketing is a series of campaigns. The brands that pull ahead build systems that compound, where each effort makes the next one cheaper.
Agentic commerce is coming for your funnel, and your board should be asking about it now
Agents are starting to research, compare and buy on customers' behalf. That quietly breaks the funnel most brands optimise, and few boards have noticed.
WooCommerce integrations are where your team stops patching with spreadsheets
If your team reconciles orders, stock and finance by hand, the problem is not effort. It is that your WooCommerce store does not talk to your systems.
Replatforming is a financial decision, not a technical one
Replatforming gets sold as a technical upgrade. It is really a capital decision, and most brands judge it on the wrong axis. Here is a better test.
Mastering Data Annotation: Techniques, Tools & Future Trends for ML
Data annotation is fundamental to the success of machine learning, enabling algorithms to derive meaning from large volumes of unstructured data through precise labelling and categorisation.
Treat every Magento extension as a liability until it earns its place
Each Magento extension looks like a free feature and behaves like a standing cost. Performance, security and upgrades all quietly pay the bill.
Where Webflow ecommerce fits, and where it quietly stops scaling
Webflow is the right ecommerce platform for a specific kind of brand. Choosing it for the wrong reasons is a slow and expensive mistake to unwind.
Magento security is a board risk, not an IT checkbox
For most boards, Magento security is something IT handles. That framing is exactly why breaches keep happening to brands that thought they were fine.
The Magento capability you are paying for and never using
Most brands run a fraction of what Magento can do, then bolt on extensions to recreate features the platform already had. That is paying twice.
Setting up Shopify for a brand that intends to scale, not just to launch
Most Shopify stores are set up to launch, not to scale. The decisions that feel minor at setup are the ones that constrain the brand two years later.
When customising Magento pays for itself, and when it quietly traps you
Magento will let you customise almost anything, which is the problem. The freedom that differentiates one brand quietly traps another for years.
Magento performance is a revenue number, not a technical metric
A slow Magento store is usually filed under engineering. It belongs on the revenue line, because every second of load time is conversion you are losing.
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