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Agentic commerce is coming for your funnel, and your board should be asking about it now
Agents are starting to research, compare and buy on customers' behalf. That quietly breaks the funnel most brands optimise, and few boards have noticed.
Last-click is a story your finance director should stop believing
Last-click attribution rewards the channels that close and starves the ones that create demand. Your budget is being set on a comforting fiction.
Replatforming is a financial decision, not a technical one
Replatforming gets sold as a technical upgrade. It is really a capital decision, and most brands judge it on the wrong axis. Here is a better test.
Why your tier-one personas are costing you growth
The senior buyer on your persona deck is not the one finding you. The Legal Operations Lead, the Finance Operations Manager, the Senior People Partner is. They are building shortlists in Slack communities and ChatGPT prompts the standard B2B playbook does not reach. Here is why established brands at £50m+ are bleeding growth, and how to cast a wider, sharper net.
eCommerce marketing in 2026: the shifts that actually matter
Most agencies will spend 2026 telling brands AI changes everything. The honest version is more useful. Discovery is moving to answer engines, agentic commerce is closer than most leadership teams think, and first-party data has become the only durable foundation. Here is what is actually shifting in eCommerce marketing this year, and what premium brands should do about it.
Most webshop optimisation is busywork. Optimise for the decision, not the metric
Endless small tweaks feel like progress and rarely move revenue. Real optimisation starts from the customer's decision, not the dashboard's metric.
The ecommerce shifts that actually matter, and the ones that are just noise
Every year brings a fresh list of ecommerce trends, most of which will not change your business. A few quietly will. Here is how to tell them apart.
Your Shopify dashboard answers the wrong question for a growing brand
Shopify's built-in analytics tell you what happened. As you grow, the questions that matter are why and what next, which the dashboard cannot answer.
WooCommerce SEO is won on commercial intent, not on checklists
Most WooCommerce SEO advice is a technical checklist. Checklists get you found for terms that never sell. Commercial intent is what actually drives revenue.
Agentic commerce is coming for your funnel, and your board should be asking about it now
Agents are starting to research, compare and buy on customers' behalf. That quietly breaks the funnel most brands optimise, and few boards have noticed.
WooCommerce integrations are where your team stops patching with spreadsheets
If your team reconciles orders, stock and finance by hand, the problem is not effort. It is that your WooCommerce store does not talk to your systems.
Your WooCommerce payment setup is a conversion decision, not a plumbing one
Payment gateways get treated as back-end plumbing. At checkout they are one of the biggest levers on whether a ready-to-buy customer actually completes.
Setting up Magento for the brand you are becoming, not the one you are today
Magento rewards brands that set it up for where they are heading. Set it up only for today and you inherit the constraints just as you start to grow.
Where WooCommerce fits for an established brand, and where it doesn't
WooCommerce is dismissed by some and over-trusted by others. For an established brand the honest answer is: it depends entirely on how you sell.
Webflow for brand-led teams: where it wins, and where it holds you back
Webflow gives brand and marketing teams real control over the site. That is its strength and, used for the wrong job, the source of its limits.
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