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Agentic commerce is coming for your funnel, and your board should be asking about it now
Agents are starting to research, compare and buy on customers' behalf. That quietly breaks the funnel most brands optimise, and few boards have noticed.
Last-click is a story your finance director should stop believing
Last-click attribution rewards the channels that close and starves the ones that create demand. Your budget is being set on a comforting fiction.
Replatforming is a financial decision, not a technical one
Replatforming gets sold as a technical upgrade. It is really a capital decision, and most brands judge it on the wrong axis. Here is a better test.
Why your tier-one personas are costing you growth
The senior buyer on your persona deck is not the one finding you. The Legal Operations Lead, the Finance Operations Manager, the Senior People Partner is. They are building shortlists in Slack communities and ChatGPT prompts the standard B2B playbook does not reach. Here is why established brands at £50m+ are bleeding growth, and how to cast a wider, sharper net.
eCommerce marketing in 2026: the shifts that actually matter
Most agencies will spend 2026 telling brands AI changes everything. The honest version is more useful. Discovery is moving to answer engines, agentic commerce is closer than most leadership teams think, and first-party data has become the only durable foundation. Here is what is actually shifting in eCommerce marketing this year, and what premium brands should do about it.
Last-click is a story your finance director should stop believing
Last-click attribution rewards the channels that close and starves the ones that create demand. Your budget is being set on a comforting fiction.
Shopify Dropshipping: What You Need to Know Before You Start for Success in 2025
Dropshipping on Shopify lets you sell products without holding any stock yourself. You only buy items from suppliers after your customers place orders, which keeps your startup costs low and lowers your risk. This makes it a popular choice if you want to start an online store with less upfront investment.
Your email list is the only audience you own, and most brands waste it
Every other channel rents you attention. Email is the one audience you own outright, and most ecommerce brands still run it like a clearance megaphone.
Your mobile store passes the tests and still loses the sale
Passing mobile-friendly tests is not the same as converting on mobile. The revenue gap sits in everyday friction, not in a green performance score.
Product photography is conversion infrastructure, not decoration
Online, your photography effectively is the product. Treat it as a creative nicety and you quietly cap conversion on every page that matters most to revenue.
Retention is the growth lever most ecommerce brands keep underfunding
Most brands pour budget into acquisition while repeat revenue leaks out the back. Retention is the cheaper growth lever, and it is underfunded.
Social media is a commercial channel. Stop running it like a content treadmill
Most ecommerce social media is a content treadmill measured in likes. Run it as a commercial channel and most of what fills the calendar falls away.
Customer experience is your margin, not your nice-to-have
As acquisition costs rise and products converge, experience is the durable advantage. Treating it as a cost to trim gets the economics backwards.
Shopify marketing that compounds, instead of campaigns that don't
Most Shopify marketing is a series of campaigns. The brands that pull ahead build systems that compound, where each effort makes the next one cheaper.
Agentic commerce is coming for your funnel, and your board should be asking about it now
Agents are starting to research, compare and buy on customers' behalf. That quietly breaks the funnel most brands optimise, and few boards have noticed.
WooCommerce integrations are where your team stops patching with spreadsheets
If your team reconciles orders, stock and finance by hand, the problem is not effort. It is that your WooCommerce store does not talk to your systems.
Your WooCommerce payment setup is a conversion decision, not a plumbing one
Payment gateways get treated as back-end plumbing. At checkout they are one of the biggest levers on whether a ready-to-buy customer actually completes.
Setting up Magento for the brand you are becoming, not the one you are today
Magento rewards brands that set it up for where they are heading. Set it up only for today and you inherit the constraints just as you start to grow.
Where WooCommerce fits for an established brand, and where it doesn't
WooCommerce is dismissed by some and over-trusted by others. For an established brand the honest answer is: it depends entirely on how you sell.
Webflow for brand-led teams: where it wins, and where it holds you back
Webflow gives brand and marketing teams real control over the site. That is its strength and, used for the wrong job, the source of its limits.
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